7. Glossy Glam:
Glossy lips are making a comeback this fall, adding an extra touch of glamour to your overall makeup look. Opt for high-shine formulas in rich colors like deep plums or chocolate browns to achieve a luscious pout that catches the light and leaves a lasting impression.
8. Ombre Obsession:
For those who love experimenting with different lip looks, ombre lips are here to stay this season. By blending two complementary shades together, you can create a stunning gradient effect that adds dimension and depth to your lips. Try pairing dark berry tones with lighter pinks or nudes for an eye-catching result.
This fall is all about embracing the bold and beautiful when it comes to lipstick trends. From deep berry hues to warm terracotta tones and everything in between, there's something for everyone looking to make their lips stand out this season. Whether you prefer classic reds with a twist or want to experiment with metallic finishes, don't be afraid to step out of your comfort zone and try something new! Remember that confidence is key when rocking any lipstick trend – so go ahead and embrace the beauty of fall on your lips!
Tahira Devine
WIFE.MOTHER.DIVA ®
What do you do?
Here at WIFE. MOTHER. DIVA ® we help women overcome self doubt and start the business of their DREAMS. We empower women to build Powerful Brands by helping them identify their target audience and clarify their brand messaging. We connect women to their super power and help them thrive in their very own zone of genius.
What does being a powerful woman mean to you?
Being a Powerful Woman to me means having the ability to make a positive impact on the lives of others. Every woman has this power and in this POWER she becomes the woman of her Dreams.
How can people support your business?
If you are looking to START GROW & FUND the Business of your Dreams Download our Free Business Funding Checklist
www.wifemotherdiva.com/quicklinks
What are your favorite W Cosmetics products?
My favorite W Cosmetics products are almost all of them! from their Softening lip balm to their Lippies:
Boss
Go Hard
MOOD! makes me feel fierce af!
Chocolate Truffle
Mattifying Face Primer is a must have!
Giselle Diaz
Compass Realty
What do you do?
I am a Real Estate Agent with Compass RE licensed in PA and NJ. I help people achieve homeownership.
What does being a powerful woman mean to you?
A powerful woman is totally true to herself. She does not need validation from anyone and is not afraid to speak up, stand up for herself and for others. A woman who never gives up and knows her worth.
How can people find you?
Instagram: @gisellediazrealtor
What is your favorite W Cosmetics product?
My favorite W Cosmetic product is the liquid matte lipstick in the shade of Savage, because this color is bold, bright and daring.
Ava Westfield
Arising Home Inspections
What do you do?
Ava Westfield is a home inspector and the owner of Arising Home Inspection based in Philadelphia PA. As a home inspector, she helps homebuyers determine the condition of the property they are considering purchasing. By uncovering defects, it can help the buyer to have necessary repairs done or credits issued before they go to settlement on the home.
What does being a powerful woman mean to you?
Being a powerful woman means to me that I have been given the blessing of being both soft and feminine, as well as smart and tough. I am versatile and influential. I also lift as I climb.
How people can support your business?
FB: Arising Home Inspection
IG: @ArisingHomeInspection
What is your favorite W Cosmetics product/s?
My favorite W cosmetics products are Loyalty Liquid Lipstick and the Softening Lip Balm.
Nia Mullins
Realty Mark
What do you do?
I am a realtor- but I do more than help sell and buy homes. My career is purposed to bridge the gaps of inequality pertaining to homeownership disparities. By educating and empowering my clients to take the reins of ownership and build wealth that will span for generations to come, I am making my mark on the world.
What does being a powerful woman mean to you?
Being powerful means being fearless, confident, and impactful- no matter what I am doing or where I am doing it. Living life to my own standards of success and waking up each morning striving to be a better version of myself.
Website Handle (how can people support you)?
Call or text me! (908)777-0492 I like to schedule time with each potential client to give them the undivided attention they deserve.
What are your favorite W Cosmetics products?
I LOVE THEM ALL!! However, a bold lip and lip liner seals the deal for me. My favorites are all of the MATTE stain lip products with the proper liner paired :-)
Erika Bradford
KIP Design Firm
What do you do?
I am owner and operator of KIP Design Firm: where we brand, design and elevate integral and kingdom brands to make their footprint in the technical and real world. My specific titles are: Business Strategist, Brand Designer & Visionary Coach. I can help bring clarity to your vision/calling - research and develop a proper business or life strategy - and design/implement a worldwide professional brand that exemplifies who you are!
What does being a powerful woman mean to you?
Being a powerful woman is, “one that has known and accepted her flaws and shortcomings but chooses to make those areas to portray the power and beauty of blossoming into who you are! Being graceful, poised, bold and edgy - not in competition with anyone, but still rising to the top!"
How can people support your business?
What are your favorite W Cosmetics products?
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Without browsing through the tons of video makeup tutorials on the net, we at W Cosmetics have prepared a list of 3 Valentine's Day makeup looks that you can easily flaunt. Take a look and get inspired to do some easy makeup art yourself.
Bold and strong
If you are planning on having Valentine's date as a night out at a club or some cocktail bar, then, you can easily go with some bolder and stronger makeup look. The place and occasion allow for more accentuated and dominant makeup. So, without going over the top and still playing in the lines of elegant and stylish, focus on the lips and the cheeks. You can never go wrong with a bold red lip. Try Savage Liquid lipstick with the matching liner for a fabulous effect. As for the cheeks, generously apply the Hustle & Glow highlighter. You can add a bit to the top of the lips for a more luminizing appearance.
Soft and Pretty
The cute and flirty makeup looks never go out of style especially if you are going out for a brunch or touring the city. For these kinds of dates, the focus here should definitely be on the lips and lashes for the most seductive and captivating look. With our dual lash mascara you can achieve both texture and definition. This mascara is a two in one to give you exactly what you are looking for. Your lashes will immediately look longer and more voluminous. If you are looking for your lashes to look more wispy, you have that option as well. For the rest of the makeup, we suggest going with Uptown Girl Liquid Lipstick for a soft pink lip. As for the skin, go with a neutral foundation, and a bit of pinkish highlighter that will make your cheeks pop.
No Makeup-Makeup Look
The thing with this makeup look is to present a “no-make” makeup look, and captivate with the natural appearance. So, you will need to focus on the entire face, but, make it toned down. For the eyes, go with the Brown retractable pencil liner, which will present quite a natural look and enhance the eyes. For luscious and plumping lips, start with the Toast Velvet Lip Liner in rich caramel brown shade. Finish up with the Glass lip gloss for ultimate shine and gloss. This look goes great with wine tasting or going on an adventurous date.
Find the best look that will suit your date and enjoy Valentine’s Day with your significant other, friends, or just spending some well needed self care time.
Need Some Ideas? Here’s 30 Valentines Day ideas to enjoy this weekend.
Savage
You can never go wrong with a bold red lip! Whether you are going for a spicy day time look or a sexy night time vibe, Savage matte liquid lipstick is for you. This will be a staple in your mother’s makeup bag, not only for its versatility but for its comfortable wear and long lasting nature!
Dual Lash Mascara
Eyes are something that we all want to play up. Even if we are going for a minimalistic look, mascara can make it look as if you spent some time sprucing yourself up. The best thing about our mascara is that it has two styles in one. A flirty wispy wand and a full dramatic wand. Nothing is better than having options! Mom can wear the first wand out during the day time with her girls or kids and then pop out with that second wand and build on her look for a sexy night out with her man! For some extra drama pair it with our black eyeliner.
Brow Set
If your mom doesn’t do any other makeup, make sure she does her brows! We have the perfect items for her! Our Slim Brow Pencil and Brow Gel with give her the most beautiful, naturally sculpted brows to last her all day. Brows are the one feature that really help shape the face and can transform your entire look and expression.
Boss
Boss is so beautiful and elegant. It’s a taupe nude gloss that everyone has loved, hence why it has been our #1 selling gloss since we launched it. Long lasting and non sticky, your mom will be hugging and thanking you for helping her find her new favorite lip color!
Primer and Setting Spray
Okay, Okay, maybe your mom isn’t into too much color but more so into skin. Our Primer and Setting Spray will have her foundation lasting all day! Great for all skin types, these two are universal and will definitely leave you impressed! Pair with our Softening Lip Balm for a hydrated, glossy lip.
Coffee and Cream Matte Lip Stain
These days every thing is about longevity! Our Matte lip stain collection will keep your mom from having to touch up her lips through out the day! Glides on in a liquid form and dries down to a super pigmented lip stain.
Luminizing Highlighter
Summer is coming up and there’s nothing better than GLOWING!! If your mom really wants to amp up her look or get that dewy beach glow then look no further! Our highlighters are amazing for the face or all over the body. The best thing about this buttery creamy highlighter is that it’s buildable! Compact with a mirror, her makeup bag just got that much lighter.
E-Gift Card
Still not sure exactly what to get? You can never go wrong with a gift card. Sent directly to her email, nothing is better than giving the gift of choice!
We cannot wait to see all of the products you get for your mothers’ this holiday! Tag us with a picture of you and your mom using the hashtag #Wcosmeticsbeauty to be featured on our social media and a chance to be featured on our app.
]]>Each new season brings a set of new trends that are expected to dominate the makeup department in that selected time. The makeup junkies and those who are closely following the trends are keeping up with them, trying out the trends they like, and feel closer to them. However, there are those who are in the search of trying out something new.
Just like fashion and style, the makeup looks can also become a display of your true personality. The makeup is an additional way of making us look more beautiful and attractive, as well as a helping hand in hiding certain flaws that we do not want to be seen or so accentuated. That is why every woman should find a makeup style that will suit her best and easily become a signature makeup style.
What is a signature makeup look?
A signature makeup look is a look that feels close to you, that you can easily practice, and fits your personality and individuality. As makeup is a part of the art world, it should be recognized as an artistic way to present a more beautiful, fresher, and appealing face. In other words, the signature look can be a technique, a product, or a way that you apply makeup, with a final look that will be significant to you, your individuality, and a look you will be recognized by. There are different kinds of examples of signature looks like red lipstick, black eyeliner, dewy skin, etc.
How to discover your signature look?
As makeup is constantly changing, improving, and evolving, it is in our nature thing to look for something new and try out something fresh. Your signature look can be hard to find and achieve. Back when we were teenagers, we would explore different makeup products and makeup looks and follow the trends to the core. However, as we become more style-aware and focused on the chic and elegant looks, the makeup look starts to evolve and you can then see for yourself what are the looks and the makeup products that you really need and love.
For those of you who are struggling to find your signature makeup look, here are 7 useful tips that will help you determine your taste:
Determine your best facial feature
Do you know what your best facial feature is? What is that you are most proud of and like on your face? When you determine that, it will give you direction on where to focus with your makeup. Do you have big, popping eyes, seductive cheekbones, or luscious lips that you want to accent? Whatever your best feature is, let it be the center of your makeup choices and give it the most attention.
Recreate the look that you always choose
There are many different makeup styles and looks that come from each one of them but there is certainly one that always catches your eye and you simply love it. If you know which is the one that you regularly come back to, then, you are one step closer to your signature makeup look. Recreating it as a way of inspiration will get you to nailing your signature makeup look.
There are no limits
Although we are speaking about a signature makeup style, there can easily be two types that you like. So instead of one, you can have 2 looks, to go back and forth, maybe use them as a day and night option.
Always consider the eye and the hair color
When going for a signature makeup look, you cannot forget to take into consideration the color your hair and eyes. There are simply some colors that do not go well and will not compliment you the best. Although there are no rules in makeup it is always best to go with the colors that will be the most flattering to you.
Pay attention to the compliments
Different types of compliments can deliver a different message. So, pay attention whether you are complimented when wearing a special lipstick shade, or some eyeliner, or even the color of your blush. You may not notice it at first, but you will certainly see it after some time.
What are the colors that attract you?
Are there specific colors and shades that you are attracted to? There are some that you can adore, but they do not look the most flattering. When it comes to a signature makeup look, it is all about finding the right shade and formula. Different makeup techniques might get you to the desired color or look, you just have to be patient and give it a try!
Your signature look should change and evolve with time
As the trends in the makeup industry change, your signature look also should change with them. If you stick to one look and approach, it might become outdated as time goes by. You should keep your style but upgrade it, in terms of introducing some new products and makeup techniques.
With these 7 tips, you will easily find out what your signature look is or can be. And when you discover that, W Cosmetics is the place to find your signature makeup products that will best fit your personality, style, and complexion. Be bold and open with your choices, accept your flaws, and accentuate your virtues, and the makeup look will only follow!
]]>The New Year brings new trends. With the desire and the wish for everything to get back to normal, the makeup and beauty trends are already getting a head start. If the past year taught us anything, that is the chance to be unique, experiment, and try out different styles and looks. The same applies with makeup as well. The new trends in 2021 suggest keeping up with the experimenting and trying out new looks.
We at W Cosmetics are big supporters of novelties, trends, and trying out new looks. We believe that makeup is that artistic tool that helps each individual to find out their true creative self, play, and explore colors as well as try different makeup styles. In those terms, here is a quick guide that will introduce all the biggest makeup trends that you can expect to see in 2021 and of course, the list of our W Cosmetics products that will help in nailing the best looks.
Smoldering Eyeliner
As the eyeliners and the mascaras were the only types of makeup that was seen in 2020, the makeup critics suggest that 2021 will start in the same direction. This year, the accent will be putting on the smoldering eye looks that are expected to dominate the trends. The best possible look is to go with a classic, wet-lined liner that gives both definition and shine. The lines here are clean, and you can simply never go wrong with the winged cat eyeliner look. They come in all different colors and all are in style. We suggest you try out the classic black RETRACTABLE PENCIL EYELINER.
Colored Mascara
Since the effects of the pandemic will be felt for quite some time, and that makes the face mask still a present item, mascara is the second trendiest product that will still dominate the makeup looks in 2021. With the focus on the eyes, the new 2021 trends bring the mascara in different colors. A new technique that was introduced involving the application of the mascara is applying one coat of some bright color, and then adding a stroke of a black or brown – layering of the colors. If the bright colors of the mascara are just too much for you, just stock up on the DUAL LASH MASCARA.
Stained Lipstick
Although the lipsticks might not be quite ready to make a comeback, the online and zoom meetings are the safe place to try out the new trend of stained lipstick. Choose a lipstick in some bold and strong color like MOGUL LIP STAIN. Apply several coats, and between each application blot it in. This is an excellent way to make the color more dominant and fixated. Also, it will help the lipstick stay on the lips instead of going all over your face every time you need to put a mask on.
Fresh Skin
The fresh, clean, and glowing skin will never go out of style. Keeping to the real and true look of the skin, and adding a pop of shine is just what the trend is about. It supports the regular skincare and beauty routine as well as the extra moisture you might need during the winter days. Besides the healthy approach that the skin will be grateful for, you can always add a bit of highlighter for additional glow and radiance. Just put a bit of GLOW-GETTER on the cheeks and the temples and you will instantly see that fabulous radiance.
Vibrant Lids
When it comes to the colors and eyeshadows, 2021 suggests wearing strong and vibrant colors on the eyelids. The new trend inspires creativity and the use of the colors of the rainbow to create something bold, extraordinary, and pretty unique. Color blocking is one great option to do so. It can easily be done by choosing some liquid eyeshadow that is full of shine and glow.
Classic Red Lipstick
Although it might not come as a surprise, the classic red lipstick in the most popular lipstick shade for 2021. it is a color that suits all skin tones and colors. It has the power to make any face look fresher, livelier, and happier. The pop of color gives the lips volume and definition. The classic red shade, that comes in the form of the liquid lipstick SAVAGE, is a great option that will serve you great thorough the entire year.
Statement Eyebrows
Putting the additional accent on the eyes comes from the trend of the accented eyebrows. They come in the look of bleached eyebrows, colorful eyebrows, or goth eyebrows. Everything is allowed which leaves a lot of space for experimenting. This does not have to be an everyday look, but certainly can be a choice for some event when you want to make a trendy appearance.
These are some of the trendiest makeup looks that will be everywhere in 2021. No matter what the New Year brings, these makeup trends are pretty easy to flaunt and follow. Whether the social distancing will remain in effect or everything will get back to normal, these makeup trends will help you be prepared for what is coming. Now is the right time to stock up on some colorful lipsticks, eyeliners, and mascara, and be prepared. Makeup is an art and your face is the canvas.
Head to W Cosmetics and enjoy makeup shopping!
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To cater to all the women who love to add a pop of color, as well as stimulate and support empowerment and boldness W Cosmetics creates and offers the most unique selection of colors and lipstick that will certainly make each woman feel, more beautiful, stronger, and confident.
However, to get the most of your lipstick, it must suit and go well with your skin tone. It is the best and only way that you will achieve the desired look. Here is a quick overview of which lip colors to choose according to your skin tone:
Fair skin tone
Women with a fair skin tone have usually have naturally light hair color and light eye color, and their skin tone is pale and fair. To add a pop of color, the best lip color shades that will add life and vibrancy to the look are reds and corals. Our suggestions are the Morocco Matte Lipstain and Savage Liquid Lipstick.
Medium skin tone
The medium skin tone are characterized by a more tan and warm tone, that comes darker than the light skin tone, with brown, dark brown, and similar hair colors and brown or green eye color. The best lip shades that suit women of this skin tone are vibrant pinks, browns, and nudes, such as 5 A.M, Top Notch, and Coffee and Cream.
Deep skin tone
The dark skin tone is particularly interesting for the lip industry because it allows strong and vibrant colors to make dominance and complement the intense richness of the eyes. The shades that excellently flaunt the dark skin tone are deep plums, chocolate browns, intense reds, and magenta. The W Cosmetics Lipsticks that you can try are Cabernet, Headliner, and Loyalty.
These are the three main skin tones that are the most common but there are many shades in between. No matter your complexion you can definitely find a color that works for you. However, the color and the shade preference comes solely from the person wearing it. With these and so many other color options, W Cosmetics offers a variety of shades that will most definitely make you look bolder, stronger, and more empowered.
]]>The first thing that you must know is that not all lipsticks are formulated the same. Even though the overall nature of matte lipsticks are to be dryer than other formulas, some have moisturizing agents that wont suck the life out of your lips. So we always suggest doing some research, and find a brand/formula that you see works best for you.
Before we get into the “skin care” aspect of it, the most important thing that you must do is:
Lack of water can cause serious dehydration in the body. With the lips being one of the most sensitive parts of the body, it also becomes one of the parts most affected by dehydration. We recommend drinking 8 glasses of water each day to remain properly hydrated and keep the lips nice and soft.
Now that we have that part out of the way here are out 7 tips on how to keep the lips nice and soft.
Matte lipsticks and liquid lipsticks love to settle into the lines and dry spots on your lips. By them doing so it actually accentuates those lines and makes them more prominent. You should exfoliate your lips before and after wearing a dry matte lipstick to make them look and feel smoother and softer.
You need to give the moisturizer time to work and penetrate the lips. So we never suggest putting on your lipstick or liquid lipstick right after moisturizing. Apply your lip balm at the beginning of your makeup routine so that by the end when you are ready to apply your lipstick, your lips will be fully moisturized. This will also aid in your lipstick not bleeding as well.
Along with moisturizing ahead of time, keeping your lip balm on hand through out the day will greatly benefit you. A non greasy lip balm is perfect for reapplication. if you feel the need to touch up or reapply your lipstick throughout the day, give your lips some love with the moisturizer first to make sure that they stay nice and hydrated.
Some lip balms contain ingredients that we consider “masking ingredients.” These are ingredients that appear to be beneficial to you but they are not. When it comes to lip balms, those ingredients are hyaluronic acid and glycerin. They seem as though they are moisturizing agents, but as your wearing them throughout the day it is actually drying them out more than they were before. These are the type of ingredients that you want to keep away from your lips. Instead try going for more ingredients that are natural such as shea butter or beeswax. They help to retain that moisture that you need throughout the day.
Primers are going to keep matte lipstick from settling into any of the dry areas of your lips. We like to think of moisturizing primers as double sized tape, the primer sticks to your lips and the lipstick sticks to the primer which will help with longevity and smoothness. Just think of it like the functions of a face primer, it is giving your lipstick something to hang onto.
Lip masks will nourish and hydrate your lips overnight leaving them to be prepped and soft for the next morning. Because when they are properly taken care of, your beautiful healthy lips will be able to tackle the day’s matte lipstick.
For as good as it feels, licking your lips is one of the worst things that you can do. Although it can momentarily soothe your lips, your saliva contains acids that are meant to break down food which can also dry out your lips. This is also taking away all of your lip's natural oils. So this is a big no, no!
Unfortunately if you are wearing matte lipstick or liquid lipsticks everyday, your lips do not stand a chance in beating the dryness. Try giving them a break by going every other day in an effort to have them recover and repair themselves. On the off days go for something more moisturizing and hydrating.
Hopefully this will help some of you guys beat the dry lip epidemic and say hello to beautiful soft, kissable lips. If you have any other tips, tricks, or comments, please leave them down below!
First Things First!
Check the PAO
All products should have this little symbol on the box. This symbol is known as the PAO aka “Period After Opening.” The M stands for the months that the product is still good after you open the product (Not after you purchase the product). If the product box does not have one of these, I would be leery on purchasing the product and may look for something else.
Mascara
Mascara is a tricky product because you cannot see through the tube and the dark moist content is a high breeding ground for bacteria that can cause many infections. Your eyelashes can also carry many germs from the day. On average mascara can last from about three to four months before it is time to get a new one. Two ways that are obvious to tell if the mascara has gone bad is by smell or if it has dried out. If the product has dried out DO NOT add a solution in the mascara tube to loosen it up. Just throw it away and get a fresh new one. If you would like to maximize the amount of time that you can keep your mascara, when trying to get as much product on the wand…. Do not pump the mascara wand in and out of the tube. By doing that it pumps air into the tube making it dry out faster. Instead try swirling it inside the tube to pick up more product.
Foundation and Concealers
Changes in the texture and smell of the formula are great signs of telling if the product has expired or is close to its expiration date. Most foundations and concealers can last up to a year, especially if they are water based. For formulas that are oil based can usually last up to eighteen months. Products that come with a pump usually lasts the longest because it is not being exposed to air and bacteria.
Powder Products
Powder products such as eyeshadow, blush, and face powder usually lasts the longest out of all of your makeup. Because they are dry they are not ideal breeding grounds for bacteria and infections. Powder products will have longer shelf life than any liquid product. The best way to tell if they have gone bad is if they have began to switch colors or if they begin to develop a film on top. Film can develop from your face oils latching on to the the brush or sponge and you dipping it into your powder. If this happens it’s time to get rid of it and get a new one!
Lipstick and Lip Pencils
Lip products usually last a long time (up to 2 years). Because many of them are packed with oils and some with parabens to keep them fresh for a long time. One way to keep them fresh for a good amount of time, is every so often giving the lipstick or liner a good wipe down with some alcohol. Alcohol will kill off any bacteria that may be attached to the product. When it comes to pencils, you can sharpen off the first layer of product to expose the new fresh layer .
Ways of keeping products fresh longer
Keep them in cool areas away from the sun and moist areas (refrigerator is best)
Do not try to revive a dry product that has already gone bad or separated
Make sure to be sanitary and clean your brushes at least once a week. More if possible.
If you have the option to, purchase products that come with a pump
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